Make your public facts easy for people, search engines, and AI answer tools to verify.
See which business facts are missing or unclear, then get page copy that makes them easier for customers and AI search tools to understand.
Approved facts
Approved facts are the claims a business is comfortable making publicly and consistently. They should be easy for a customer, search engine, or AI answer tool to confirm from the page.
- Business name, categories, service areas, and audience.
- Products, services, pricing ranges, packages, policies, and next steps.
- Credentials, guarantees, limitations, availability, and review boundaries.
- Definitions and FAQs that explain terms buyers already ask about.
What AI systems should not infer
A business facts page should also say what is unknown or unsupported. AI systems should not infer locations, guarantees, prices, outcomes, integrations, compliance, or customer results that the business has not approved.
- Do not infer traffic, rankings, revenue, or customer outcomes.
- Do not infer a physical address, phone number, support channel, or service area that is not published.
- Do not infer certifications, regulated advice, medical outcomes, or legal promises from generic marketing language.
- Fictional examples are not customer testimonials or case studies.
Turn missing facts into a page plan
Use the full audit ($29) to rank the missing facts and decide which pages to improve first.
The audit can suggest definitions, FAQ sections, page notes, and draft copy for you to review before publishing.
Simple business facts page outline
- What the business offers.
- Who it is for and who it is not for.
- Where the business serves customers or what markets it supports.
- Pricing, packages, or how to request a quote when exact pricing is not public.
- Current proof that the business has permission to publish.
- Questions buyers and AI answer tools should be able to answer from the page.
Questions this page answers
Is a business facts page the same as an llms.txt file?
No. llms.txt can point AI tools toward useful pages, but the useful facts still need to live on crawlable public pages.
Should every claim go on this page?
No. Publish the facts the business can support and keep private or uncertain information labeled as unavailable.
Can AI Promo Services write the page?
The audit can recommend the structure and draft review-ready copy, but the customer approves what goes live.
Run the free check. Get the $29 fix plan for a deeper, prioritized review.
The free check shows the first opportunities. The $29 fix plan adds page-level fixes, content ideas, a 30-day action plan, and competitor or citation notes when reliable public evidence is available.